Trusty | Brand Identity Design

Designed for a premium adult diaper brand in Singapore, the Trusty identity evokes a sense of dignity, comfort, and liberation. At the heart of the logo is a delicate bird in flight—symbolising the freedom and lightness one feels while wearing the product. Paired with soft, natural tones and gentle typography, the brand reflects both reliability and grace.

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This identity was crafted to break taboos and shift perceptions—positioning adult wellness with pride and quiet confidence. A visual language that speaks softly, but leaves a lasting impact.