Philip Morris - A Revolutionary Road-Safety Narrative

Philip Morris, Singapore’s largest commercial fleet operator, launched a powerful internal campaign recognizing its people as its core strength. I designed the intro styleframes for the initiative’s video — a bold, minimalistic visual narrative that sets the tone for a forward-thinking road-safety message. Using clean line illustrations, purposeful typography, and motion-inspired graphics, the design conveys a sense of unity, precision, and progress, honoring the individuals behind the wheel.