Transnav — A New Direction for a Unified Voyage

When two established shipping companies merged, Transnav was born — a bold new identity shaped by collaboration across cultures. With Chinese, Malay, and Indian founders at its helm, I led the complete rebranding, crafting a visual identity that honors unity and signals forward momentum.

 

The logo’s upward-pointing triangle symbolizes both growth and convergence, representing the strength of diversity and the shared vision steering the company ahead. Paired with a custom wordmark, the identity strikes a balance between legacy and ambition — anchoring Transnav firmly in Singapore’s maritime future.