Prudential | Triple Protect Poster Campaign

For this campaign, I reimagined Prudential’s message of protection through a bold, visual metaphor—an ECG line that flows into heart shapes, echoing life’s unpredictable rhythm and the need for critical illness coverage. From concept to execution, I steered the art direction with precision, working within the brand’s strict red, grey, and white palette to deliver a design that feels both emotionally resonant and visually sharp. The layout invites the viewer in with warmth and clarity, while the messaging empowers them to take control of life’s uncertainties. A clean, corporate brief transformed into a moment of human connection.