Prudential – Investor Visit
When Prudential opened its doors to a key group of investors, I was tasked with turning boardroom pitches into immersive brand experiences. I led the art direction for a series of themed spaces, each crafted to resonate with a different investor segment—whether it was the refined elegance of Opus for high-net-worth clients or the innovation-forward world of AI-driven E-Claims.
Service
Experience Design, Print, Visual Storytelling
Client
Prudential
From marble-textured display plinths and mood-rich photo walls to playful café-style illustrations and data visualisation zones, every detail was intentionally designed to feel sophisticated yet human. I transformed static content into spatial storytelling—making the walls speak, and the experience linger long after the walkthrough. This was not just about aesthetics—it was about translating complex business offerings into spaces that spark connection and confidence.
