Thae | Brand Identity Design

For THAE, a soulful yoga wear brand, the identity was crafted to embody serenity, strength, and inner balance. At the heart of the logo lies a stylised lotus—an ancient symbol of spiritual awakening—rendered in fluid, modern lines with a soft, harmonious palette of violet and warm orange.
 

This brand system was designed to speak to both body and soul, much like the practice it represents. From wearable branding on tees to tactile print collateral and digital presence, every element was created to echo calm, intention, and effortless grace. A visual language for those who move with meaning.